The keyword “restaurant near me” has 13,600,000 search volume on Google. That’s reason enough to get your restaurant out there in the online space.
Please do know that if you aren’t already engaging with your hungry customers on Google, someone else is, who at the end of the day will walk away with your customers.
So speaking in plain terms, if you wish you get more reservations and covers for your restaurant, you must work on boosting your restaurant’s Google search visibility.
To help you in the process, here are 5 quick SEO tips that will enhance your restaurant’s visibility on Google. Follow these 5 quick SEO tips to have your cash counters ringing.
1. Set up Your Google My Business Account
Google is the chosen destination for a vast majority of internet users to find restaurants and pubs. On a daily basis, the search engine giant processes millions of restaurant-related search queries. So, it’s important that you set up your Google My Business account.
This will also give you the opportunity to feature in the Google’s Local 3-Pack, which is basically the block of results that appears just beneath the sponsored ads. Featuring in the local pack seriously enhances your business’ chances of attracting the right audience.
2. Optimize Your Site for Target Location- and Niche-Specific Keywords
Quite a significant number of restaurant searches on Google are location- or niche-specific. Think terms like “Mexican restaurant in Manhattan”, “French restaurant in San Diego”, “pizza restaurant near me”. Each of these terms has sizeable search volumes.
Optimize your site’s content, title tags, and meta description for the location- and niche-specific keywords, and create and publish SEO-optimized articles. Go for keywords that have decent but not very high search volume as they attract significant competition — they offer decent SEO opportunity.
3. Leverage the Power of Citation Sites
Citations or mentions of your restaurant along with other key information on the web is vital for your local SEO. You can build citations for your restaurant by listing your restaurant on online restaurant discovery and review platforms like Yelp, Zomato, and Tripadvisor. In addition, citations not only contributes to your local SEO but also drives site traffic and direct calls.
4. Get Positive Online Reviews
55% of customers read restaurant online customer reviews before booking a reservation, and a whopping 85% of consumers trust online reviews as much as personal recommendations.
So, if your restaurant is particularly liked and appreciated, you should seriously think about cashing in on the love. Encourage your customers to rate your restaurant and leave a review on sites where you are listed or directly on Google. Then, using schema markup you can have your star ratings appear on search results. A higher star rating is a guaranteed and proven way to attract customers to your restaurant.
5. Optimize Your Restaurant Site for Mobile Devices
Another way to boost your restaurant’s Google search visibility is by optimizing it for mobile devices. You see, an increasing number of people now access internet on the go on their mobile devices. 85% of mobile users who look for food online proceed to purchase. To optimize your restaurant site for mobile users, make your restaurant site more responsive, and optimize font size for readability.
Follow these 5 Quick SEO tips and you will surely be able to garner more visitors to your restaurant. In addition, you should also pay attention to your restaurant’s social media strategy.