The SEO tactics that you need to use to climb search engine ranking seems to change every year. Thanks to updates to search engine algorithms and hundreds of other factors, it is important to pay attention to the latest SEO trends.
As 2017 approaches, it is time to begin thinking about how you will maintain your search rankings in the coming year. Start implementing these 5 SEO tactics to get a head start on your optimization.
#1 – Using Schema Structured Data
The Schema structured data has been around for several years, but it is becoming increasingly more common. If you are not familiar with Schema, it is data that makes it easier for the search engines to determine what type of content is found on a web page.
Essentially, you wrap content in Schema tags to let Google and other search engines know exactly what the content contains.
What type of content can use Schema? Everything from your business address, contact information, hours of operation, business type, and ratings. You can also specify the purpose of your web pages, such as review, service page, and product listings.
With an increase in Schema use, you can expect more plugins for popular website builders that will make it easier to include Schema structured data. There are already several options for automatically generating the code needed to add Schema to your web pages.
If you visit the official website for Schema, you can begin determining what type of markup can be used on your web pages.
#2 – Longer Meta Titles and Descriptions
Most SEO experts recommend that you keep title tags to less than 63 characters. Even at 60 characters, a portion of your title may be cut off in search engine results. Descriptions should be kept to 150 characters or less.
These recommendations could change in 2017. Google has been experimenting with the character limits displayed in search results. This means that you may be able to use longer titles and descriptions.
In fact, longer titles are already starting to appear. Pay attention to these changes during the first part of 2017. As the limits increase, you will be able to create more compelling titles and descriptions.
#3 – Fast Loading Websites
Your site load speed is also a factor in your search engine rankings. And, the load speed is expected to become even more important in 2017. A 1-second delay can lower your conversion rates by 7%.
Part of the reason that site speed is so important is due to the increase in mobile internet usage. This past year, mobile internet usage surpassed desktop internet usage. More people browse the internet on their mobile devices than on desktops.
Typically, internet speeds on mobile devices are not as fast as high-speed cable internet connections. So, sites take longer to load on mobile devices.
Website owners have already begun making changes to accommodate mobile devices. They strip down the amount of content that they display on a single page. They use fewer plugins and add-ons that slow load times.
In 2017, you will see more website designers focusing on mobile first and desktop second. Sites will be built with mobile users in mind, with modifications for desktop use – instead of the other way around.
So, focusing on the loading time of your web pages will become more important in the coming year. You can start stripping down your pages now. Get rid of any plugins or content that does not benefit your visitors.
#4 – Quality Over Quantity
The shift towards quality over quantity continues. This applies to both the content that you create and your backlinks.
Offering quality content will help generate more shares on social media, increasing traffic to your website. At the same time, generating quality backlinks will have more of an impact on your search engine rankings.
What does this mean for your SEO strategies in 2017? You need to spend more time focusing on the quality of your content. Continue to deliver high-quality content to your visitors and subscribers.
#5 – Using an SEO Website Builder
Another tactic that will be useful in 2017 is the use of SEO website builders. For example, SEO Hero has a website platform that was built with SEO in mind. This means that the pages you create are automatically optimized for search engines.
SEO Hero ensures that best practices are used throughout your site. Basically, the use of SEO Hero simplifies the way you handle on-site SEO. SEO Hero makes it easier to include proper SEO so that you have one less detail to worry about. This gives you more time to focus on the quality of your content.
Whether you choose to use SEO Hero, work with an SEO expert, or incorporate some of these tactics on your own, they will definitely be a part of the SEO trends in 2017. Start thinking about these solutions now so that you will be prepared for the coming year.